As a founder, one of the most exciting things to witness is the emergence of a region and new business opportunities. The Middle East, with its incredible pace of growth and ambition, is quickly solidifying its position as a global hub for technology and enterprise and one thing is abundantly clear: the market here is booming, and data will be crucial to fuel this.
I’ve observed how the region has grown in data maturity. When we first entered this market, we saw a hunger for innovation. But now, that hunger is matched with a deep understanding of the importance of trusted, high-quality data to drive business decisions and fuel AI-powered transformation.
Enterprises across the UAE are no longer just collecting data—they are treating it as a strategic asset. They’re building robust data governance frameworks, investing in data quality and lineage, and using this foundation to unlock new levels of innovation, requiring a unified approach to governing data and AI.
This maturity isn’t just impressive; it’s inspiring. It’s why we are confident in the future of data-driven business in the Middle East.
The critical role of AI and unified governance
AI is no longer just a buzzword in this part of the world; it’s the backbone of transformation. From smarter cities to predictive healthcare and personalized customer experiences, enterprises are at the forefront of using AI to solve complex challenges. But as these businesses scale their AI capabilities, one key factor becomes indispensable: high-quality, secure data that business users can confidently use with less risk.
With the embracing of AI comes an intensifying demand for data that’s accurate, consistent and actionable. In a world where AI systems rely on massive volumes of information, the quality of data determines the quality of results. Poor data leads to suboptimal models, while trusted data becomes a competitive advantage. Furthermore, to fully realize the value of AI and data, organizations need unified governance for data and AI, ensuring that data and AI are managed in a consistent and coordinated way, which further increases trust and transparency in data and AI systems.
This is why we’ve decided to step up our investment in this region. As more enterprises look to harness AI to drive innovation, we are committed to ensuring they have the tools, infrastructure, and expertise they need to succeed.
Our commitment to the Middle East
To support this rapidly growing customer base and enable businesses to capitalize on these opportunities, we’re proud to announce that we’re expanding our operations in the region. By opening UAE hosting, we are strengthening our ability to deliver against the needs of businesses here.
This is about partnership. We’re committed to working hand-in-hand with enterprises across the region to help them unlock the full potential of their data and AI through high-quality, business-ready data.
The future is bright
The Middle East’s growth story is just beginning. With continued leadership, a bold appetite for innovation, and a commitment to harnessing the power of data, this region is set to become a global leader in the AI revolution.
We’re honored to play a role in this transformation and look forward to building a future where businesses thrive on a foundation of Data Confidence.
