Orange Spain delivers better business decision making with Collibra

“Collibra is the place where we can find all the answers to the questions the business is asking,” elaborated Alonso. “Collibra gives Orange Spain a single, centralized view of data across the whole business. It ensures the business accesses the right, high-quality data and it helps us speed up and improve decision-making.”

Collibra helps Orange Spain improve how it addresses several internal, group and external audits. For example, the company has created different GDPR policies in Collibra along with a repository of all the different types of personal data the business holds. Data sets with fields such as customer name, credit card number and email are tagged with meta data to identify and monitor for auditing. “Using Collibra to identify GDPR-related data means we can show auditors what data we hold in seconds,” explained Alonso. “Before, it was a nightmare, and we could spend days exchanging emails and trying to find the information we needed.”

One important aspect of Collibra is helping deliver reliable, accurate and high-quality data. “Because of Collibra, we know the dashboards we have created are serving up clean data to the business,” disclosed Alonso. “That means Orange Spain can make better, more accurate decisions and do so faster than before when we were working with spreadsheet-based data governance.”

Before Collibra, if Alonso wanted to know the number of customers, he could get several different answers from finance, sales and marketing. But, because Collibra ensures one data definition and one data owner, now the business has one, trusted and accurate source for the number of customers.

Using the Collibra solution, Orange Spain cut the time to manage data assets from several days to a day or less. Collibra replaced slow and complex spreadsheet-based processes with click-of-a button automated workflows. The company improved efficiency and productivity further by adopting a squad-based agile methodology. Instead of working in siloed departments there are squads based in the same location and made up of cross-functional staff such as data engineers and scientists, project managers and business users.

“Before, when a team wanted to launch a new dashboard or use case, lots of time was wasted trying to reach out to other parts of the business for advice and help,” recalled Alonso. “Now, the speed and productivity of a squad working collaboratively, side-by-side, has made data management much more efficient and effective.”

When the company set about creating a data model, for example, to reduce churn, they used to spend all their time looking for the right data sets. Now because those data sets have been collaboratively rated and approved in Collibra, they are accurate, reliable and easy to find. That helps Orange Spain keep customers and protect market share.